When you think about recruiting videos, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee testimonials that are part of your company page on The Muse? If you thought of either of those, you’re dating yourself. It’s not that videos aren’t important recruitment marketing tools….
Are you dealing with candidate ghosting? Do people accept your offer and fail to show up on their first day of work? Don’t answer. The questions are rhetorical. There’s a good chance that you’re part of the 83% of employers who claim to have been ghosted by candidates. And every time this happens, the cost, disruption, and…
Lighthouse Research and Advisory Special Research Report by Ben Eubanks Candidate experience is on everyone’s lips these days, but the discussion is rare when companies actually ask candidates what they want and attempt to provide it. In our latest research study on Video and the Candidate Experience, we looked not just at how companies are…
Let me assume for a moment, that you are not in an active job search. I’ll go a step further and assume that you are successful in your current role – you are achieving results and your management values you. What are the chances that you will take time out of your day, put your current…
February 15, 2017: SparcStart accepted the award for Innovation and Product Leadership at the Global HR Excellence awards in Mumbai, India. SparcStart was selected from more than 700 participating companies representing leading technology and service organizations from around the world. “Sparc is now being used on four continents and our global clients are using Sparcs to…
As companies are preparing their 2017 budgets, it can be difficult to determine how to allocate funds to generate the needed results. Fortunately, the data collected from more than 130,000 candidates who participated in the Candidate Experience survey provides solid direction. Understanding how candidates behave and what they respond to can guide spending toward productive…
On August 9th, Gerry Crispin shared his observations and expertise on the steps employers can take to increase their candidate attraction. Gerry drew on data from the 2015 Candidate Experience Research data which includes survey results from 130,000 candidates. The webinar was scheduled for just 30 minutes which didn’t allow time to respond to participants’…
Why is it easier to see other people’s mistakes? Imagine you own a retail store located well off the main road. Very few people drive by and as a result, you’re not selling much. You think if the store was more inviting, more customers would come. So you spend six figures on new shelving, better…
With the major West Coast tech companies publicly announcing their employee diversity stats, an honest conversation is starting about the dominance of white male culture in most large tech organizations. Good intentions and accountability can make a difference, but the difficult question remains about how to change. Of course, for tech companies, there is unquestionably…