Case Study 1
Multiplying Exposure Among Qualified Candidates
A healthcare client had been paying for ads with programmatic advertising, or pay-per-click (PPC), averaging $1.25 per click. They created their initial Sparcs and asked employees to share them on social media. The Sparcs were shared, liked, commented on and re-shared generating thousands of clicks. Because Sparcs are purchased for a flat fee or with an unlimited-use license, the earned media results were extraordinary.