Independent research shows:

Hiring Manager video increases sourcing efficiency

Many Talent Acquisition teams are facing budget and headcount pressure. Adopting Hiring Manager video will increase your sourcing efficiency and allow you to do more with less. A major study of almost 10,000 candidates quantifies the reduction of unproductive work by recruiters when video

is used strategically. To present a full slate of qualified, interested and available candidates to a hiring manager, the inclusion of a hiring manager video significantly reduces the investment needed to source, screen and asses candidates. 

Results

Hiring Manager Video included in outreach:

  • Increases the quality of your applicant pool

26% fewer candidates sourced

  • Reduces the outreach required

35% increase in applicants advancing to the interview

  • Reduces recruiters’ workload

32% fewer screens and 11% fewer assesment

Video Increases Productivity Throughout the Process

Sourcing Efficiency

The Research Study

  Sample size: 9,956 Candidates

  Structure: A/B Test

  Timing: Q2, 2024

  Location: United States and Canada

  Execution: The Sourcing Institute

The Candidate Dynamics

  When candidates view a hiring manager video: 

  • The job becomes real and different
  • Candidates spend more than 2x as long learning about the job
Download the Full Study

SparcStart is the recruitment marketing platform that leverages the power of video to increase recruiting efficiency. Central to the platform is Sparc, the tool that automates the creation, approval and embedding of hiring manager video clips into the job posting pages of your career site. Sparc makes it easy for hiring managers to humanize the job, making recruiting efforts more compelling and effective. Sparc makes it simple, secure and scalable.