Onboarding with ease
By Maury Hanigan
Onboarding, while technically the last step in the candidate journey, it is often the one most overlooked by recruitment marketing and employer brand pros. It’s that point when we have achieved the mission of filling a requisition with a qualified, available, and interested person. It feels so good. The req is closed and you can move onto the next one. Well, mostly.
When people start a new job, there are two key things that you want to accomplish. These two things will meet the new hire’s informational needs as well as their emotional needs. From an informational standpoint, new hires expect to have all of their administrative questions answered. From how to fill out timesheets, and file expenses to open enrollment, security, and vacation policies. All of these informational needs are expected to be met by new hires very early in the onboarding period.
From an emotional standpoint, when people start a new job, they are full of hope. Hope is a great emotion to tap into. They are hopeful about the career they will build with you. They are hopeful that the values, and mission you’ve shared is true. They’re excited about their new team, and manager. It’s a wonderful time not only capitalize on this emotion, but to reinforce it for their entire tenure at your company. We want our new hires to come, make a significant impact and grow their careers with us. When we onboard them elegantly, they are much more likely to stay. Right now, there may be no more powerful tool than video when it comes to onboarding.