Strategic recruitment marketing that’s compelling, authentic and delivered efficiently at scale.

SparcStart powers your recruitment marketing engine, reinforcing your distinctiveness by creating authentic content that is consistently branded, approved, shared across channels, integrated with your tech stack and analyzed for performance, impact and ROI.

Your recruitment success is driven by attracting qualified candidates who know who you are, why your roles matter and why they want to join you.

Enhance your entire recruitment marketing effort.

What
will you generate?

Calculate your results.

Trusted by top companies

Automation dilutes your Employer Brand

To candidates, every job description can feel templated, every correspondence automated, every interview generic, and every employer interchangeable.

Candidates intentionally apply to opportunities where they understand the culture and feel connected to the people.

Industry experts endorse video

Gerry Crispin

CXR Founder

Katrina Collier

Reboot Hiring author

Tim Sackett,

HRU President

Kevin Grossman

Candidate Experience expert

Point solutions are expensive, inefficient and produce inconsistent metrics.

Are you paying for:

a content hub?
video recording app?
social media sharing tool?
video hosting?
employee advocacy platform?
anlytics and reporting consolidation?

You are not only paying too much, you are working too hard to manage vendors, assets and metrics.

Add efficiency, consistency, security and accurate analytics to your recruitment marketing with one unified platform.

- Content Hub - Video Creation - Social Sharing - Job Description Enhancement - Employee Advocacy - Advanced Analytics

Consolidate all brand assets

– Intuitive search

– Version control

– Data privacy compliance

– Multi-level tagging

– Usage tracking by asset and user

Create informal video at scale

– Template video requests with suggestions and guidelines

– Record from any device with no app to download

– Edit with intuitive and easy-to-use editing suite

– Display AI-generated captions with full editing capabilities

– Automate legal release forms and data privacy tracking

Drive Social Media

– Share with one click

– Upload directly, not linked

– Access all major platforms

– Easily add comments and tags

Enhance Job Descriptions

– Embed hiring manager clips

– Match managers to jobs automatically

– Insert directly into career site

– Automate approval routing

Access Consistent and Comprehensive Analytic

– Track social media metrics

– Calculate Earned Media Value

– Measure asset usage by type and user

– Analyze ROI across campaigns

Unleash your marketing engine with a fully integrated and automated effort

“SparcStart represents something increasingly rare: a solution built around a specific, measurable business problem rather than a collection of features in search of a use case.”

“While competitors chase AI efficiencies and broad automation, SparcStart has quietly built the infrastructure needed to humanize recruitment at enterprise scale. Their approach acknowledges that recruitment marketing isn’t about more content – it’s about more relevant, personalized content delivered efficiently”.

Brandon Hall Group

Connect with Candidates

SparcStart offers a suite of tools that can be used together as an end-to-end recruitment marketing solution or individually to strenghthen specific efforts and increase critical efficiencies.

Humanize your jobs with video enhanced job descriptions.

Written job descriptions can sound and look the same, failing to spark interest in qualified candidates. Sparc enhances your job postings by embedding short hiring manager video clips on your career site job postings.

Candidate Experience and Employer Branding

Engage your audience with credible video content.

Static communication doesn’t generate engagement and video can be hard to create at scale. Amplify makes it easy to build a powerful video library and share content that strengthens every aspect of candidate communication.

Optimize your recruitment marketing assets.

Recruitment marketing assets are often saved across multiple locations making it difficult to access, share and track. With Empower, recruiters find and use the resources they need to hire quality candidates, while Empower provides managers with the essential decision-making analytics.

Whether you are governed by GDPR (General Data Protection Regulations) in Europe, or the more than 20 states in the US that have passed data privacy laws, knowing which employees are identifiable in which assets and where those assets have been published is essential. SparcStart is the only platform that automatically tracks each asset and ensures complete compliance.

Are you in compliance with data privacy regulations?

SparcStart seamlessly integrates with your existing tech stack with no-code integrations.

How do you want to strengthen your recruiting?

Differentiate Your Jobs

Text-based job descriptions all look and sound the same, leaving candidates feeling no connection to any one job or company. It's difficult to tell the difference between you and your competitors.

Use Sparc landing pages

Helping candidates become aware of a job, understand the opportunity and immediately apply is difficult outside of job sites. Creating job specific landing pages at scale is easy with Sparc.

Track Marketing Activity

It can be difficult to track the impact of your recruitment marketing and employer branding efforts. This makes it near impossible to adjust your strategy.

Utilize Empower Analytics

Using analytics that track asset usage, shares to social, social media engagement, and individual recruiter metrics allows you to adjust your efforts for maximum impact.

Increase Diversity

If the candidate pool is lacking diversity or diverse candidates drop out during the process, DEl goals will not be met. The company's commitment to diversity may be lacking credibility and authenticity.

Showcase diverse employees

Diversity statements can seem empty and generic to candidates but examples of diverse employees thriving in the company is powerful. Having a variety of faces and voices in video is compelling.

Generate Better Applications

Insufficient number of applicants can lead to unmet hiring needs or low-skilled hires. Candidate activity is reduced due to environmental factors and an inability of employers to differentiate opportunities.

Add hiring manager video

When candidates get to "meet your boss," the job immediately distinguishes itself from others and has a personal feel. Video allows hiring managers to speak to candidates at scale.

Power Social Recruiting

Candidate activity on job boards and career sites is reduced and recruiting results suffer. Moving postings off job sites and onto platforms where candidates are already looking is essential for visibility.

Build video library

Translating a global EVP and employer brand message to local areas or specific candidate populations strengthens the communication. Employee-generated video with relatable employees is powerful.

Increase Recruiter Productivity

Recruiters spend hours a week searching for the assets they use when communicating with candidates.

Store Assets in Centralized Place

By making your assets easy to find in one location, you will free up your recruiters to spend more time recruiting, and less time searching for assets.

Build Visibility

If an employer brand is not well established, less candidates will explore career opportunities. Recruiters can identify qualified candidates but struggle to convert them to applicants.

All-video social strategy

Individual stories resonate with candidates and they connect messages to specific people and companies. Candidate engagement with video on social media is significantly stronger than text postings.

Reduce Ghosting

If candidates are dropping out of the process before interviews or disappear before the first day of work, efficiency plummets and costs skyrocket. Candidates are not feeling connected to the job.

Add video to each step

With remote processes and increased automation, candidates feel detached and increasingly abandon the process. Seeing and hearing from employees through informal video increases the connectivity.

Improve Compliance

With European GDPR and more than half of all US States implementing data privacy laws, removing an employee’s image can be daunting. Once assets are shared to social media, it is difficult to track where they are.

With no central repository of images and videos, or a record of where they were shared, you can’t be sure you have removed all required images. A recruitment marketing hub with tagged assets and distribution history will give you the information you need.