Boosting applications and quality
By Maury Hanigan
Ah! The transaction! So close to finished. Not so fast… If you look at the candidate journey, you’ll see that the transaction isn’t even close to the final step in our journey, best case, it’s the middle.
And yet, as recruitment marketers, we tend to put the end point here even though we know this isn’t the end. How do we know this is where we put the final recruitment marketing finish line? Look at how you communicate post apply. Sending any videos pre-apply? Probably. Sending any post apply? Didn’t think so. But you should. The. Journey. Does. Not. End. At. Apply!
Video has so much power to get people to click that “apply” button, finish the application, and stay excited while they wait to hear back. Video reinforces why they are interested in the position.
Emotionally, they need to feel that they have a chance to get this job. They need to know the characteristics of people who are successful in the job. They need to know how long the application will take and how long it might take to hear back. They need to be convinced that this job is worth their time to apply. They need to know that their skills, time, energy, and background will be valued. They need to understand how you’ve handled COVID-19. They want to know they will be safe in applying, interviewing, and working there. The candidates who are about the click “Submit” need to feel confident.
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