As budgeting season approaches, it’s the perfect time to evaluate whether your EVP is still equipped to attract and retain the evolving workforce. The most effective organizations treat EVP modernization as an ongoing investment—not a campaign refreshed every few years. A strong recruitment marketing strategy ensures your EVP stays visible, relevant, and measurable across every…
Not long ago, SEO was simple: write a page targeting a keyword, wait for clicks, celebrate when traffic went up. But now, AI is reshaping SEO strategy — and fast. When AI encounters your content — whether it’s a careers page, a blog post, or a short employee video — it doesn’t just read it….
Any recruiter would tell you, finding a way to reduce time to hire is like finding a diamond in the rough. With so many factors and people involved in the hiring process, it is difficult to find ways to reduce time to hire and, in the end, save the company money and teams headaches of…
Employee ambassador programs and employee advocacy plans are often used interchangeably; but, they serve different purposes in a holistic employer branding strategy. Now, think of it this way: employee advocacy is the umbrella strategy, while employee ambassador programs are one of the pillars holding it up. The main differentiator comes down to strategy versus incentives….
Employee advocacy plans are a powerful recruitment marketing tool. Teams are using software and scalable programs to fuel authentic video storytelling, build trust, and attract top talent. But while the benefits are clear, many organizations overlook a critical piece: data privacy. As new data privacy laws come into effect across the globe, staying informed about…
Let’s face it. Social media recruiting has overtaken the traditional communication tools to attract quality talent. Days of large billboards, saturated mail ads, whitepapers and television commercials are fading to the background as digital marketing is dominating the landscape. Clicks, impressions, conversions, lifts and more define the success of campaigns. These are the social media…
Doom Info. Worst Day. Fails Force. Notice a pattern? No, those aren’t the titles of low-budget dystopian flicks; they’re misspelled video captions when someone says ZoomInfo, Workday, and Salesforce. You might be asking: How does something like this even slip through? And no, we’re not blaming the interns. It’s AI. Think about the years it…
Ghosting, skill gaps, & algorithmic bias? Oh my! Automation is disassembling the traditional recruitment playbook by the seconds. Have no fear! Video job descriptions are here to bring balance to your process. With both candidates and hiring teams fighting to keep up by integrating AI into the hiring process, the cornerstone of human connection within…