Posts by Karen Aimua

5 Ways to Reduce Time to Hire Blog Image

5 Proven Ways to Use Video to Reduce Time to Hire

Any recruiter would tell you, finding a way to reduce time to hire is like finding a diamond in the rough. With so many factors and people involved in the hiring process, it is difficult to find ways to reduce time to hire and, in the end, save the company money and teams headaches of…

Employee Ambassador Program Article Image

Employee Ambassador Program: 7 Incentives to Boost Participation

Employee ambassador programs and employee advocacy plans are often used interchangeably; but, they serve different purposes in a holistic employer branding strategy. Now, think of it this way: employee advocacy is the umbrella strategy, while employee ambassador programs are one of the pillars holding it up. The main differentiator comes down to strategy versus incentives….

Data Privacy in Employee Advocacy Plans

Employee Advocacy Plans That Empower, Not Expose

Employee advocacy plans are a powerful recruitment marketing tool. Teams are using software and scalable programs to fuel authentic video storytelling, build trust, and attract top talent. But while the benefits are clear, many organizations overlook a critical piece: data privacy. As new data privacy laws come into effect across the globe, staying informed about…

Social Media Recruiting with Authentic Employer Branding

Let’s face it. Social media recruiting has overtaken the traditional communication tools to attract quality talent. Days of large billboards, saturated mail ads, whitepapers and television commercials are fading to the background as digital marketing is dominating the landscape. Clicks, impressions, conversions, lifts and more define the success of campaigns. These are the social media…

Bots Don't Build Trust. People Do Image

Bots Don’t Build Trust: Why Employer Brand Videos Need Real People

Doom Info. Worst Day. Fails Force. Notice a pattern? No, those aren’t the titles of low-budget dystopian flicks; they’re misspelled video captions when someone says ZoomInfo, Workday, and Salesforce. You might be asking: How does something like this even slip through? And no, we’re not blaming the interns. It’s AI. Think about the years it…

Video Job Descriptions

Video Job Descriptions: Humanizing an Automated Hiring Process

Ghosting, skill gaps, & algorithmic bias? Oh my! Automation is disassembling the traditional recruitment playbook by the seconds. Have no fear! Video job descriptions are here to bring balance to your process. With both candidates and hiring teams fighting to keep up by integrating AI into the hiring process, the cornerstone of human connection within…