Any recruiter would tell you, finding a way to reduce time to hire is like finding a diamond in the rough. With so many factors and people involved in the hiring process, it is difficult to find ways to reduce time to hire and, in the end, save the company money and teams headaches of working understaffed.
What if I were to tell you SparcStart has a sure fire, data backed way to reduce time to hire? If you are familiar with our content, I am sure you can take a guess at what it is…
That’s right! It’s incorporating video content into your recruitment marketing campaigns!
Video is one of the easiest ways to actually move the needle on reducing time to hire. Recruitment marketers are taking notice, using video not just for engagement or employer branding, but as a strategic tool to move candidates from application to hire faster.
Think of it this way: video isn’t just content; it’s a lever that accelerates decision-making throughout the recruiting process.
The main differentiator comes down to communication versus action. Videos clarify roles, showcase culture, and give candidates the information they need to move quickly, while strategic deployment across the hiring process ensures that those insights translate into faster applications, screenings, and hires.
Both matter, but they work best together.
Why Candidates Delay Applications or Decisions
Even motivated job seekers may hesitate to apply or move forward in the hiring process. Two big reasons:
1) Lack of clarity
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Job descriptions can be long, complex, or abstract. Candidates often need more context to decide if a role is right for them.
2) Uncertainty about company culture
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Without a sense of the team, work environment, or day-to-day expectations, candidates may stall or drop out of the process.
The solution? Use video strategically to give candidates the clarity and confidence they need to move forward.
5 Ways Video Can Reduce Time to Hire
1) Role Overviews
• Short videos highlighting responsibilities, team dynamics, and daily expectations help candidates self-select, ensuring faster alignment with the right applicants.
2) Job Description Summaries
• Pairing written postings with 30-second video summaries reduces questions and confusion, streamlining the early stages of recruitment.
3) Pre-Screening Videos
• Recorded candidate responses or asynchronous interviews allow recruiters to evaluate talent quickly, freeing time for deeper conversations with top candidates.
4) Passive Candidate Engagement
• Sharing authentic employee testimonials or role spotlights on social media builds a pipeline of interested candidates before positions even open, reducing the time needed to source qualified talent.
5) Offer & Onboarding Videos
• Personalized video messages from hiring managers or role-specific onboarding content help candidates feel confident and informed, minimizing delays in acceptance and ramp-up.
Bringing It All Together
Video isn’t just a marketing asset; it’s a catalyst for faster, smarter hiring. By delivering clarity, context, and connection, video helps candidates move confidently through each stage while giving recruiters the insights they need to act quickly.
The real question isn’t if you should use video to reduce time to hire, but how seamlessly you can weave it into every step of your recruitment process to secure top talent faster.
You made it to the end! This means you’re clearly committed to seeking out new ways to take your employee generated video content to the next level, or even thinking about starting one! Employee generated video content need tools that protect your people and bolster the efforts put into building a safe environment for employees to share their stories. That’s where SparcStart comes in. Its patented, award-winning technology helps you share authentic employee videos confidently. With consent controls, built-in approvals, and seamless integration into your ATS to auto-embedding videos on your career site to tracking social engagement within a secure platform, SparcStart is the leading point solution. Without sacrificing authenticity, SparcStart helps you scale safely without sacrificing authenticity. Because when employees know they’re being respected and protected, they’re more likely to speak up. And that trust? It pays off. Book a demo to learn more now!