Month: October 2020

The no-ghosting insurance policy By Maury Hanigan Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like a moment...

Guarantee that YES to your offer By Maury Hanigan So far, we have thought through how use video to attract, educate, nurture, convert and interview talent. And, it’s worked - we’ve found the person we want to hire! It’s a happy day. In most enterprise organizations, these offers happen for multiple candidates and hiring managers...

Surprise and delight, interview style By Maury Hanigan Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit. The remainder of the journey is still about converting, but honestly, we cannot select...

Boosting applications and quality By Maury Hanigan Ah! The transaction! So close to finished. Not so fast… If you look at the candidate journey, you’ll see that the transaction isn’t even close to the final step in our journey, best case, it’s the middle. And yet, as recruitment marketers, we tend to put the end...

Break down the big barriers By Maury Hanigan At this point in the journey, our candidates know we exist (yay!). They also have a good sense of what it’s like to work with us. Hopefully, we are sharing compelling videos of our people, telling their stories so that they will hand over a little information...