When you think about recruiting videos, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee testimonials that are part of your company page on The Muse? If you thought of either of those, you’re dating yourself. It’s not that videos aren’t important recruitment marketing tools….
Excuse the Pollyanna approach, but something good has come out of the massive work disruption caused by the pandemic. Remote work has necessitated a rethinking of how we communicate and who must approve those communications. That is good news for Talent Acquisition leaders. It is long overdue and a battle that Talent Acquisition leaders were…
Are you dealing with candidate ghosting? Do people accept your offer and fail to show up on their first day of work? Don’t answer. The questions are rhetorical. There’s a good chance that you’re part of the 83% of employers who claim to have been ghosted by candidates. And every time this happens, the cost, disruption, and…
In part two of this three part series, we are exploring how to improve the performance of TA video in the recruiting process. If our true goal is to improve the return on investment with regard to our hiring videos, then we need to focus on doing the right things. This includes everything from video…
Lighthouse Research and Advisory Special Research Report by Ben Eubanks Candidate experience is on everyone’s lips these days, but the discussion is rare when companies actually ask candidates what they want and attempt to provide it. In our latest research study on Video and the Candidate Experience, we looked not just at how companies are…
Let me assume for a moment, that you are not in an active job search. I’ll go a step further and assume that you are successful in your current role – you are achieving results and your management values you. What are the chances that you will take time out of your day, put your current…
By Matthew Low If you don’t like watching yourself on video, you are among the majority. The fear of being on camera, or video-phobia, is not new, but thanks to apps such as Snapchat and Instagram, millennials are loving it, and Baby Boomers and Generation Xers are slowly getting on board. The reason you hate…
February 15, 2017: SparcStart accepted the award for Innovation and Product Leadership at the Global HR Excellence awards in Mumbai, India. SparcStart was selected from more than 700 participating companies representing leading technology and service organizations from around the world. “Sparc is now being used on four continents and our global clients are using Sparcs to…
As companies are preparing their 2017 recruiting budget, it can be difficult to determine how to allocate funds to generate the needed results. Fortunately, the data collected from more than 130,000 candidates who participated in the Candidate Experience survey provides solid direction. Understanding how candidates behave and what they respond to can guide spending toward…
On August 9th, Gerry Crispin shared his observations and expertise on the steps employers can take to increase their candidate attraction. Gerry drew on data from the 2015 Candidate Experience Research data which includes survey results from 130,000 candidates. The webinar was scheduled for just 30 minutes which didn’t allow time to respond to participants’…