Revitalize Your Recruitment Marketing with Video

Q: What is SparcStart?

Video-powered Recruiting! SparcStart is the video-powered recruitment marketing platform that energizes your recruitment marketing and employer branding by enabling you to request, record, edit, share, and measure employee generated video content.

Q: Why do I need to incorporate video content into my recruitment marketing?

Losing the war for talent? Text-based automation tools are leaving candidates disconnected and disengaged, reducing your recruitment marketing efficiency. With SparcStart, you will energize your recruitment, turning every candidate touchpoint into an engaging and human experience.

Q: Isn’t video expensive?

Only if you use professional production! Yes, traditional professionally shot video is expensive, but with SparcStart you create authentic EGV using only a phone – with $0 production costs. By tapping into your greatest resource, your employees, you can create authentic videos for the one-time only price of a SparcStart license.

Q: How soon can I start?

Today! Once we have your logo, colors, and font, we can have you up and running in 48 hours.

for greater impact and increased efficiency

Text-based automation tools can leave candidates feeling disconnected and disengaged. SparcStart reinvigorates your recruitment marketing by infusing dynamic and authentic video into every step of the candidate journey.

Connect with Candidates

By capitalizing on candidates’ responsiveness to dynamic visual content, you unlock new levels of efficiency and effectiveness in your recruitment marketing efforts.

Humanize your jobs with video enhanced job descriptions.

Written job descriptions can sound and look the same, failing to spark interest in qualified candidates. Sparc enhances your job postings by embedding short hiring manager video clips on your career site job postings.

Engage your audience with credible video content.

Static communication doesn’t generate engagement and video can be hard to create at scale. Amplify makes it easy to build a powerful video library and share content that strengthens every aspect of candidate communication.

Optimize your recruitment marketing assets.

Recruitment marketing assets are often saved across multiple locations making it difficult to access, share and track. With Empower, recruiters find and use the resources they need to hire quality candidates, while Empower provides managers with the essential decision-making analytics.

Enhance your entire recruitment marketing platform.

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What
will you generate?

Calculate your personal results.

Industry experts endorse video

Increase your content creation and distribution

Our intuitive platform simplifies the creation, approval, and management of video content at scale, ensuring that your messages not only reach candidates but truly resonates with them.

Trusted by top companies

How do you want to strengthen your recruiting?

Differentiate Your Jobs

Text-based job descriptions all look and sound the same, leaving candidates feeling no connection to any one job or company. It's difficult to tell the difference between you and your competitors.

Use Sparc landing pages

Helping candidates become aware of a job, understand the opportunity and immediately apply is difficult outside of job sites. Creating job specific landing pages at scale is easy with Sparc.

Increase Diversity

If the candidate pool is lacking diversity or diverse candidates drop out during the process, DEl goals will not be met. The company's commitment to diversity may be lacking credibility and authenticity.

Showcase diverse employees

Diversity statements can seem empty and generic to candidates but examples of diverse employees thriving in the company is powerful. Having a variety of faces and voices in video is compelling.

Track Marketing Activity

It can be difficult to track the impact of your recruitment marketing and employer branding efforts. This makes it near impossible to adjust your strategy.

Utilize Empower Analytics

Using analytics that track asset usage, shares to social, social media engagement, and individual recruiter metrics allows you to adjust your efforts for maximum impact.

Generate Better Applications

Insufficient number of applicants can lead to unmet hiring needs or low-skilled hires. Candidate activity is reduced due to environmental factors and an inability of employers to differentiate opportunities.

Add hiring manager video

When candidates get to "meet your boss," the job immediately distinguishes itself from others and has a personal feel. Video allows hiring managers to speak to candidates at scale.

Power Social Recruiting

Candidate activity on job boards and career sites is reduced and recruiting results suffer. Moving postings off job sites and onto platforms where candidates are already looking is essential for visibility.

Build video library

Translating a global EVP and employer brand message to local areas or specific candidate populations strengthens the communication. Employee-generated video with relatable employees is powerful.

Increase Recruiter Productivity

Recruiters spend hours a week searching for the assets they use when communicating with candidates.

Store Assets in Centralized Place

By making your assets easy to find in one location, you will free up your recruiters to spend more time recruiting, and less time searching for assets.

Build Visibility

If an employer brand is not well established, less candidates will explore career opportunities. Recruiters can identify qualified candidates but struggle to convert them to applicants.

All-video social strategy

Individual stories resonate with candidates and they connect messages to specific people and companies. Candidate engagement with video on social media is significantly stronger than text postings.

Reduce Ghosting

If candidates are dropping out of the process before interviews or disappear before the first day of work, efficiency plummets and costs skyrocket. Candidates are not feeling connected to the job.

Add video to each step

With remote processes and increased automation, candidates feel detached and increasingly abandon the process. Seeing and hearing from employees through informal video increases the connectivity.

Improve Compliance Readiness

With European GDPR and more than half of all US States implementing data privacy laws, removing an employee’s image can be daunting. Once assets are shared to social media, it is difficult to track where they are.

With no central repository of images and videos, or a record of where they were shared, you can’t be sure you have removed all required images. A recruitment marketing hub with tagged assets and distribution history will give you the information you need.

SparcStart seamlessly integrates with your existing tech stack with no-code integrations.

Transform Your Recruitment Strategy

See the impact you could have with Sparcstart.

Frequently asked questions

What is SparcStart?

Video-powered Recruiting! SparcStart is the video-powered recruitment marketing platform that energizes your recruitment marketing and employer branding by enabling you to request, record, edit, share, and measure employee generated video content.

Why do I need to incorporate video content into my recruitment marketing?

Losing the war for talent? Text-based automation tools are leaving candidates disconnected and disengaged, reducing your recruitment marketing efficiency. With SparcStart, you will energize your recruitment, turning every candidate touchpoint into an engaging and human experience.

What kind of results can I expect with SparcStart?

You can expect a lower ghosting rate, increased reach of your content, more qualified applicants joining your talent pool, a higher conversion of visitors to applicants on your career site, and increased response rate to outreach. All of which saves you and your recruiters time and money. Better Results, More Efficient!

Isn’t video expensive?

Only if you use professional production! Yes, traditional professionally shot video is expensive, but with SparcStart you create authentic EGV using only a phone – with $0 production costs. By tapping into your greatest resource, your employees, you can create authentic videos for the one-time only price of a SparcStart license.

What if my employees are camera shy and don’t want to make videos?

Everyone is at the beginning, but SparcStart has an entire onboarding plan to help you address any concerns your employees may have and foster an environment where they feel comfortable being on camera. Our onboarding process takes you from Novice to Pro in no time, besides, just look at all the grandma’s making Tiktoks!

How soon can I start?

Today! Once we have your logo, colors, and font, we can have you up and running in 48 hours.