Make Your Employer Brand Accessible with Video
By: Anika Anna
Candidates are looking to gather insider information about your company so they can envision themselves as an employee. They become aware of your company’s employer brand via many potential streams of exposure, including word of mouth, company website, affiliations and job postings. However, not all information is accessible to everyone. Many jobseekers are struggling to internalize and understand what it truly means to be working for your company.
Here is where video can help! Video is essential for increasing employer brand visibility, especially to candidates who may not have access to employees or direct resources at a company. Using video, you can spark candidate interest from the beginning and maintain engagement throughout the recruitment process- the persuasion and motivation often times difficult to achieve with text.
Candidates are looking to gather internal information to see if they can vision themselves as a member of the company. They become aware of companies’ employer branding via many potential streams of exposure, including word of mouth, company website, affiliations and job post descriptions. Video is essential for increasing employer brand visibility, especially to candidates who may not have access to people or direct resources at a company or to those who are reluctant to read up on the organization before they develop strong interest. Using video, companies can spark candidate interest from the beginning and maintain engagement throughout the recruitment process.
Candidates can better visualize the work environment, people and company culture through employer brand videos rather than with just images and written descriptions. Employer brand videos provide exposure to many aspects of an organization, including identity, people, values and work culture. Employee-generated and role-specific videos will provide candidates with the honest content they crave and require before they can commit to the recruitment process or the role. These videos will create credibility, demonstrate what makes the company unique, and attract talent crucial for the growth and success of the business. Overall, you can use video to humanize and authenticate your brand, grow your reach and better connect with candidates.
Companies know the ROI on great employees, and candidates know the value of working for a great company where they feel connected. It is crucial for you to supply information and build your reputation to be able to connect with top candidates. Video can help candidates learn and connect- through videos of current employees speaking on their favorite aspect of the firm or team, philanthropic initiatives the company is committed to, goals set by the company, DEI initiatives and many more!
To learn more about how to expand your employer branding using video, download the Video Strategy Framework