


The Three Steps of Candidate Attraction
Why is it easier to see other people’s mistakes? Imagine you own a retail store located well off the main road. Very few people drive by and as a result, you’re not selling much. You think if the store was more inviting, more customers would come. So you spend six figures on new shelving, better…

Recruiting? What If Your Team Is White And Male?
With the major West Coast tech companies publicly announcing their employee diversity stats, an honest conversation is starting about the dominance of white male culture in most large tech organizations. Good intentions and accountability can make a difference, but the difficult question remains about how to change. Of course, for tech companies, there is unquestionably…

The Evolution Of Job Postings
The most successful job ad ever written was Shackleton’s broadside advertising for the crew of the Endurance. Printed with hand-set type on cheap paper and glued to piers and posts around the harbor, it read: A reported 5,000 men lined up to apply. If your knowledge of history extends to arctic explorers, you know…

Seize The Season
The month of December often seems like a dead month for recruiting. Much of its 31 days are taken up by holidays and hiring activity is limited heading into the new year. However, identifying and sourcing good candidates is almost always a good investment, if not for a current opening, then for a future one….

Sparc Helps Morgans Hotel Group Recruit for Its City-Within-a-City Hotel Properties
“Morgans believes in delivering guest experiences that are genuine and transformative, and we need to ensure that we hire people who derive true pleasure in delivering on that promise each and every day. Featuring our employees in our recruiting efforts is a natural fit and a highly effective way of attracting the best candidates.” Lisa…