You have dozens of job categories, multiple divisions, dozens or possibly hundreds of locations plus a long list of communication objectives including DEI initiatives, work-from-home policies and much more.
How do you keep it all fresh? How do you make sure your content is:
- up to date (Is that a 3-year old video sitting on our career site?)
- relevant (Are we showing all our employees working on site?)
- secure (Who approved that content?)
- appropriately branded (Why don’t they have the new corporate colors?)
It is not possible to create content ad hoc and keep all your bases covered – and maintain quality control. In the current economy of scarce candidates, posting on job boards is insufficient to meet your hiring needs. You need a robust employer brand effort but how do you do it at scale?
For many reasons, including engagement, flexibility, distribution and speed, informal video has become the answer. Informal video, shot on a phone or laptop, has the credibility that candidates want and is the preferred format for communication. Candidates are more apt to watch a short video than they are to read written text.
With a good video management system such as Amplify VMS, you can schedule video requests from employees, automate approval routing and standardize corporate branding all with single-click functionality. Once you establish a video content plan, the video clips become part of a cycle of create, approve and share.
To create your video content plan, fill out the form below to download our Video Library Content guide. With more than 50 content suggestions, you can create a schedule that will guarantee the right mix of topics, a regular cadence of new content and consistent messaging to your target audience.