Surprise and delight, interview style
By Maury Hanigan
Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit. The remainder of the journey is still about converting, but honestly, we cannot select everyone we interview. We are going to disappoint people. Which is why we need to use video to convert the best candidates into high performing employees (who stay), but we also need to ensure that we create positive experiences for the people we do NOT select, and video can help us here, too.
Go back and think about the feeling you had when you applied for the job you have right now. It was exciting, and scary, and anxious all in one second. Then, you waited. What did you when you were waiting? If you’re being honest, you want to know how long you will be waiting. You may wonder if someone is going to see your application. You were undoubtedly wondering what the next steps was, if the job was still open, and what the hiring manager was really looking for. Hopefully, in reading this in conjunction with the last post, you’re seeing that a lot of this anxiety could be alleviated with well-placed video in the apply stage (tada!).
When you’ve been selected for an interview, how amazing would you feel when you got the email and it linked to a video of the hiring manager congratulating you? I, personally, would swoon. Even if it was a little generic. Even if it was from the recruiter. This would feel AMAZING.
Once you get the email or call for an interview, your emotional needs take a back seat to your informational needs. You want to know when, where, what to wear, who you’re talking to, how long it takes to get there, did I mention what to wear? You also want to know how to do well. You want to be impressive. The candidate in this stage has robust informational and emotional needs. Needs we can easily meet!